Yamaha – The Call of the Blue. Riding high with powerful recent achievements!
70 Years of Yamaha: A Legacy of Giving
On July 1st, Yamaha Nepal joined the global community in celebrating a monumental milestone: 70 legendary years of Yamaha. Under the global theme “Bridging Old and New, Through Kando Actions,” the anniversary paid tribute to Yamaha’s unique evolution from master musical instrument craftsmanship to groundbreaking motorcycle engineering.
The celebration was marked by a spirit of passion and unwavering trust. Across Nepal, the milestone was commemorated with simultaneous cake-cutting ceremonies at every Yamaha showroom, uniting employees and customers in a nationwide tribute to seven decades of innovation. This 70th-anniversary celebration served as a powerful reminder of our commitment to delivering Kando—simultaneously satisfying the soul and the senses.
Adrenaline & Youth Culture : Connecting to Future
Mountain Dew “Ride with Thrill” (May to August 2025): A strategic collaboration that paired Yamaha’s performance with the high-energy lifestyle of our core audience alongside Mountain Dew.
Himalaya Roadies Season 7 (Hell or Heaven) – July to December 2026: As the title sponsor for the 7th consecutive year, Yamaha fueled the grit of contestants, culminating in a high-profile motorcycle handover to the season champion.
OTAKU Jatra & “Uncage the Night” (December 2025): We bridged the gap between anime culture and motorcycling with a high-octane underground Stunt Show at The Plaza, Pulchowk, attracting over 9,000 youth attendees.
Blue Square showrooms: One stop buying junction
Focusing on enhancing customer experience and personalized one-to-one service, Yamaha has been offering Nepalese market YAMAHA BLUE SQUARE SHOWROOMS across the country since 2021 AD. The journey continues with a fifth outlet in Butwal marking a pivotal moment in Yamaha Nepal’s 2025 expansion strategy. 2026 is planned to unfold with few such outlets considering the market response.
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