At FOTON & SOKON, we believe that meaningful customer engagement goes beyond traditional marketing—it’s about creating experiences that connect with people on a personal level. With this approach, a series of impactful Below-the-Line (BTL) activities were successfully carried out across different locations and occasions.

From the vibrant outreach in Charikot to the energetic Daju Vai Campaign, each initiative was designed to bring the brand closer to customers and communities. Our participation in the Nepal Autocross Event in Pokhara added an exciting dimension, allowing us to engage with automobile enthusiasts and showcase performance in a dynamic environment.

The festive spirit was also embraced through the Christmas Decoration activity at Balkumari, creating a warm and welcoming atmosphere while enhancing brand visibility. Adding to this, our involvement as a sponsor in the Indo-Nepal Cricket event provided a great platform to connect with a wider audience, celebrating the shared passion for sports across borders.

These BTL activities were not just events—they were opportunities to interact, listen, and build stronger relationships with our customers. Through every campaign and participation, FOTON & SOKON continue to strengthen their presence while staying committed to creating memorable experiences and lasting connections