At MAW, delivering outstanding customer service is not just a goal, it is our guiding principle. Many people still perceive CRM only as a Call Centre but in reality, it is the backbone of the customer centric-business intelligence system that drives every decision we make. From becoming a potential customer through the pre-sales journey to evolving into a valued customer with full post sales & service support, we are always there with a commitment to provide exceptional service. 

With a dedicated team of over 40+ individuals across the divisions, supported by proper training and robust infrastructure, we have engaged with more than 2 lakhs customer interactions this fiscal year ensuring timely support and guidance in every part of their journey. While engaging with customers through calls are a part of CRM, the customer interaction goes beyond it. We make sure every concern; be it query, complaint or suggestion, gets properly solved or addressed through our concern resolution management. Henceforth, every resolved concern is also backed up by proper closure calls and ratings to ensure ultimate satisfaction. It also allows MAW a space for short-term improvements and long-term action planning. Similarly, we also capture detailed customer profiling to have a holistic view of our customers, allowing us to understand them better for personalized engagement at every stage.

Every touchpoint with our customers shapes us the way we grow and evolve. By listening carefully, learning continuously and acting decisively on their needs, MAW ensures that customer experience goes beyond a service function; it becomes the driving force of our business. Through this approach, we continue building trust and keeping commitments, turning each engagement into an opportunity to strengthen relationships, deliver value, and set new benchmarks in excellence.