Driving Connections Across Nepal

Authored By:
Prakash Subedi
Head | Marketing & Charging Infrastructure | MAW Vriddhi Commercial Pvt. Ltd

From bustling city hubs to emerging regional markets, the period from Magh to Chaitra marked an energetic and impactful chapter for FOTON & SOKON in Nepal. With a strong focus on customer engagement, experiential marketing, and strategic collaborations, the brand actively connected with diverse audiences while reinforcing its presence across key locations.

Customer Meets were successfully organized in Nepalgunj, Birgunj, Dhangadi, Bardibas, and Birtamode. These interactions created meaningful opportunities to engage directly with customers, understand their needs, and highlight key product features in a more personalized way. Complementing this, the sponsorship of the iPPAN Product Display positioned the brand prominently among industry stakeholders.

Test Drive Camps remained a central highlight. Events in Narayanghat and Bardibas allowed customers to experience vehicle performance firsthand, building confidence and trust. The Tunland Test Drive Campaign in Hetauda stood out, offering participants a real-world feel of its power, durability, and comfort.

The brand also extended its engagement to innovation-driven platforms. Participation in the United School Robofest and sponsorship of Hackathon 2.0 by Adhyayan School reflected a commitment to nurturing young talent and supporting technological creativity.

Further strengthening its visibility, FOTON & SOKON sponsored the Mero Auto Conclave and organized the Mega Exchange Carnival, attracting strong customer interest.

Together, these initiatives highlight a balanced approach toward growth—blending customer connection, innovation, and market expansion.

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