BTL Activities - Event Participation – Nepal Autocross Event at Pokhara
The National Autocross Championship 2025, held in Pokhara on December 26, 2025, served as a significant Below-the-Line (BTL) platform for brand engagement, organized by Zion Overland and endorsed by NASA Nepal. The event, which featured the first-ever autocross competition in Pokhara, attracted over 2,000 spectators, offering extensive opportunities for on-ground marketing and brand activations
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