January: Setting the Pace

• Blue Streaks Rides: The community spirit soared with over 75 riders joining organized expeditions across Kathmandu, Nepalgunj, and Bharatpur.

• Marriage Scheme: Launched the heartwarming “Maya Sanga Maya ko Yatra” campaign, offering instant cashback to help couples begin their journey together with Yamaha.  

• Digital Engagement: Capitalized on “Moment Marketing” through creative storytelling, from the “Solo Traveler Penguin” to the “Meals on Wheels” series featuring the FZS FI V3.

February: Spreading the Love & Community

• Product Promotions: Amplified the presence of the Saluto 125 and MT-15 V2 through targeted social media campaigns and authentic customer testimonials.
• Valentine’s Celebration: Transformed the month of love with customized chocolates and roses for RayZR customers, capped by national-level gift hamper lucky draws.

• Mall Activations: Brought the Yamaha energy to City Square and Eyeplex Malls with high-energy games and surprise flashmobs.

• Blue Streaks: Strengthened our riding brotherhood with curated trips to Kulekhani, Narayani, and a special Valentine’s ride to Jarsing Pauwa.

• Social Responsibility & Awareness: Engaged the public with responsible voting awareness for the Falgun elections and a unique “Free Helmet Servicing” campaign for Holi.

https://www.facebook.com/reel/988884430979115

• Sports & Honors: Celebrated national pride by honoring the Nepal Road Racing champions and engaging cricket fans with “Predict & Win” contests.

March: Historic Launches & Strategic Growth

• RayZR “71.33 kmpl” Campaign: Dominated the market with a massive 360-degree campaign across LED boards and digital platforms, spotlighting our industry-leading mileage and 5-year free service.

• Cricket Partnership: Solidified our commitment to national sports by joining hands with the Cricket Association of Nepal (CAN) to power the future of Nepali cricket.

• RayZR Mileage Challenges: Proved our efficiency in real-world conditions across the country, with riders achieving a remarkable minimum of 68 kmpl on hilly terrains.

• “Danda Pari” Collaboration: Partnered with EarthParadise to showcase the RayZR Hybrid’s “beyond the ordinary” capabilities in exploring Nepal’s hidden landscapes. For the first episode, the team explored Hidden Gems of Upper Mustang.

Closing: The Momentum Continues

As we look back on this quarter, it is clear that our success is not found in a single event, but in the synergy of a thousand moving parts. From launching the FZ-S Hyrbid bike 256 feet above the ground to providing the fastest “Parts on Call” service on the ground to launching the Now I am 71.33 kmpl scooter campaign, every action has been a testament to our resilience.

We enter the final stretch of the year with a clear mission: to keep revving the hearts of our customers while staying true to the collective pulse that makes Yamaha Nepal a leader.

Revs Your Heart. Powers Our Progress.