Anoop Bikram Shahi and Pradeep Khadka choose Deepal S07 as their Electric SUV of Choice

Press Release

Anoop Bikram Shahi and Pradeep Khadka choose Deepal S07 as their Electric SUV of Choice

Kathmandu, 18 Magh

Two of Nepal’s most prominent film personalities- Anoop Bikram Shahi and Pradeep Khadka -have added the Deepal S07 ICA to their personal garages, underscoring the growing preference among influential achievers for intelligent, design-led EV brand Deepal.

Leading actor and style icon Pradeep Khadka, who has won audiences’ hearts through several films including the recently released science-fiction movie Eklo, shared that he added the Deepal S07 to his garage due to its futuristic design and state-of-the-art technology. Similarly, popular actor Anoop Bikram Shahi, who has earned international recognition after sharing screen space with Bollywood star Salman Khan in the highly anticipated film Battle of Galwan, has also recently purchased the Deepal S07.

MAW Vriddhi is honored to welcome Anoop Bikram Shahi and Pradeep Khadka to the Deepal family. Their commitment to excellence and their identity as style icons perfectly align with the values of the Deepal S07- innovation, style, and future-ready performance.

Known for its dozen-plus industry-first features and distinctive design philosophy, the Deepal S07 ICA delivers a next-generation intelligent connectivity experience. Features such as gesture control, augmented reality head-up display, sunflower touchscreen, integrated headrest and outdoor speakers have firmly established Deepal as Nepal’s No.1 Luxury EV brand.

The Transition from University to Corporate

The Transition from University to Corporate

Authored By:
Yubaraj Lamsal
Executive, Spare Parts- MAW Earthmovers Pvt. Ltd

The transition from university to corporate life is often filled with uncertainty and learning. From my experience, university education provides fundamental concepts, but these are far from practical application. As a moderate student, I understood theories such as organizational hierarchy, leadership styles, culture, motivation, and rewards, yet I lacked clarity on how these function in real-world organizations.

After completing my bachelor’s degree, I began applying for jobs but often felt blank while filling out sections related to skills and experience. I questioned whether I could generate value for a company. Despite having knowledge, I did not know how to apply it effectively.

With these doubts, I joined MAW Earthmovers Pvt. Ltd., a company outside my academic background. Initially, I had limited understanding of the construction sector. However, a 9-day training program helped me connect theory with practice, gradually building confidence. The initial days were challenging, especially while interacting with customers.

MAW’s organizational culture played a vital role in my growth. A supportive environment and strong teamwork helped me adapt quickly and understand the importance of collaboration.

Our “Organizational Behavior” teacher once said employees should work as if the organization were their own home. I doubted this, but at MAW, I found the answer. The incentive model motivates employees to take ownership, helping me truly understand the value of rewards.

Though I have only worked for two months, this experience has already taught me more than years of academic learning and strengthened my confidence to create value.

Juggling Two Worlds: Work, Home, and Everything In Between

Juggling Two Worlds: Work, Home, and Everything In Between

Authored By:
Shreya Dhakal
Business Analyst, MAW Earthmovers Pvt. Ltd

I write this as a Chartered Accountant with an MBA, working as a Business Analyst at MAW Earthmovers, and newly married. In a short span, I have taken on the roles of wife and daughter-in-law, alongside my professional responsibilities. I know more roles will come, and I accept that I will not always get the balance right. Still, I continue to show up—at work and at home—because both matter.

For many women, life feels like managing two full-time roles. One revolves around targets and deadlines, while the other is shaped by care, relationships, and unseen responsibilities. Some days everything aligns, but on others, both worlds demand more, making balance feel difficult and exhausting.

Yet, there is quiet fulfilment in this journey. After a long day, contributing to family life—through small acts like cooking or simply being present—brings meaningful satisfaction. These moments create a sense of connection that makes the effort worthwhile.

At the same time, challenges remain. Physical fatigue and mental load can feel overwhelming, with constant planning and adjustment. What makes a real difference is support at home. My husband shares responsibilities and stands beside me, turning marriage into a partnership.

Balance is not fixed; it shifts with time and priorities. For women managing both worlds, perfection is not the goal—showing up and finding meaning in both roles truly matters.

Pride of Nepal: Eicher Champions

Pride of Nepal: Eicher Champions

Authored By:
Sauran Rijal
Marketing Manager- Sales- BATAS MAW Commercial Vehicles Pvt. Ltd.

Nepal marked a proud achievement on the global stage at the Eicher Master Technicians Championship (EMTECH) 2026, a prestigious skill competition designed to enhance the competence of frontline network employees through innovation and efficiency. The event saw participation from 120 teams across 12 countries, showcasing technical excellence and industry expertise.

Representing Nepal, Team Gurkhas emerged as the Global Winner, bringing international recognition to the country. The team comprised Sujit Kumar Das, Niraj Kumar Mandal, Bikram Sapkota, and Damodar Bhatta, whose exceptional skills and teamwork secured this remarkable victory. The final round and award distribution were held at Hotel Sheraton, Indore, in the presence of the VECV senior management team.

In another significant achievement, Nepal also excelled at the VECV International Sales Contest – PROFORMERS Season 11, which featured over 350 participants from 22 countries. Among the six participants representing Nepal, Sailendra Chand delivered an outstanding performance, winning the Bus Category and earning global recognition.

The final event was also hosted at Hotel Sheraton, Indore, and was graced by VECV MD & CEO B. Srinivas along with other senior leaders.

These accomplishments highlight Nepal’s growing expertise and competitiveness on the global platform, reflecting the strong capabilities of its technical and sales professionals.

One Unforgettable Journey — Our JEEP to conquer Spiti Valley

One Unforgettable Journey — Our JEEP to conquer Spiti Valley

Authored By:
Salil Shrestha
Marketing Manager- Life Automobile

There are road trips, and then there are journeys that define what adventure truly means. Our two weeks long expedition to Spiti Valley with the Mountain GOAT team in India was one such experience — a remarkable gathering of passion, resilience, and the love for driving across some of the toughest terrain of the World. 

 With over 107 vehicles participating, including two cars i.e. Wrangler and Compass proudly representing Nepal, this wasn’t just a road trip — it was a movement of our customer to feel the real taste of JEEP, together for a shared purpose: to conquer the mountains and discover what lies beyond comfort zones.

The journey began from Nepal with anticipation and excitement. As vehicles crossed to India Border we gathered and the scale of the expedition became clear. Convoys of SUVs and adventure-ready vehicles lined up, each carrying stories waiting to be written. 

Spiti Valley is not just about driving; it’s about adapting. The altitude, changing weather, and remote landscapes pushed both drivers and vehicles to their limits. And with Jeep we were able to taste the real capabilities of the vehicles in one of the toughest terrain with Black Snow and various landscape.

Celebrating the Spirit of Adventure: Jeep Trail 2025

Celebrating the Spirit of Adventure: Jeep Trail 2025

Jeep has been a part of the Nepali automotive journey for over eight years, creating memorable experiences and building a strong community of enthusiasts along the way. Over the years, we have organized numerous engaging events, each reflecting the true spirit of the brand.

Among them, one event truly stood out this year — the Jeep-themed experience, “Jeep Trail,” organized in June 2025. With an exceptional turnout, the event captured the hearts of participants as they enjoyed an exhilarating drive from our Naxal Showroom to Prakriti Resort. The thoughtfully curated theme, scenic route, and shared passion for adventure made Jeep Trail an unforgettable celebration of the Jeep lifestyle.

Here’s a glimpse into some of the memorable moments from the event.

Nurturing Skills at MAW Skills Academy

Nurturing Skills at MAW Skills Academy

Authored By:
Meen Prashad Shah
Program Coordinator | MAW Skills Academy

MAW Skills Academy (MSA) is a subsidiary company of MAW Enterprise P. ltd.  and is registered as a private company in 2021 AD under the Office of Company Registrar and has its fully facilitated training center at Janakpur (Mujeliya) with residential facilities. MSA has affiliation with Council of Technical and Education and Vocational Training (CTEVT) for short-term courses and delivers training as per demand of the client all over Nepal.

At MAW Skills Academy (MSA), we produce a skilled workforce for sustainable development and a prosperous Nepal with the mission to equip youths and adolescents with 21st century skills and technological know-how in fulfilling market demands in a sustainable way for the world of work.

MSA has already imparted fee-based skills and sponsored/donor-based skill training to more than 4000 needy youths by assuring quality training and job placement assurance model. We are also working with different local partner NGOs, local government and other stakeholders in the vocational training discipline.

MSA has provisioned scholarships for women to bring them in-front for learning and earning prospects. MAW foundations have made contributions to bring change in women. The collaboration between MSA and MAW foundations made remarkable contributions for economic empowerment through skills training for needy, poor, marginalized, disadvantaged, etc Nepalese youths.

Yamaha CKD – Celebrating Innovation, Progress & Growth. Building momentum through recent successes!

Yamaha CKD – Celebrating Innovation, Progress & Growth. Building momentum through recent successes!

Adding to Nepal’s automotive manufacturing landscape

Yamaha CKD Division led by MAW Auto Pvt. Ltd, A Key division of MAW Group ,marks a defining step in Nepal’s automotive manufacturing landscape. Established in April, 2023 AD with close collaboration with Yamaha Motors Company (YMC) and Yamaha Motor India Group (YMIG), the project transformed from concept to a fully operational facility in just 18 months – A True reflection of MAW Auto’s executional excellence and the group’s long term vision for industrial innovation.

Yamaha – The Call of the Blue. Riding high with powerful recent achievements!

Yamaha – The Call of the Blue. Riding high with powerful recent achievements!

yamaha

70 Years of Yamaha: A Legacy of Giving

On July 1st, Yamaha Nepal joined the global community in celebrating a monumental milestone: 70 legendary years of Yamaha. Under the global theme “Bridging Old and New, Through Kando Actions,” the anniversary paid tribute to Yamaha’s unique evolution from master musical instrument craftsmanship to groundbreaking motorcycle engineering.

The celebration was marked by a spirit of passion and unwavering trust. Across Nepal, the milestone was commemorated with simultaneous cake-cutting ceremonies at every Yamaha showroom, uniting employees and customers in a nationwide tribute to seven decades of innovation. This 70th-anniversary celebration served as a powerful reminder of our commitment to delivering Kando—simultaneously satisfying the soul and the senses.

Adrenaline & Youth Culture : Connecting to Future

Mountain Dew “Ride with Thrill” (May to August 2025): A strategic collaboration that paired Yamaha’s performance with the high-energy lifestyle of our core audience alongside Mountain Dew.

Himalaya Roadies Season 7 (Hell or Heaven) – July to December 2026: As the title sponsor for the 7th consecutive year, Yamaha fueled the grit of contestants, culminating in a high-profile motorcycle handover to the season champion.

OTAKU Jatra & “Uncage the Night” (December 2025): We bridged the gap between anime culture and motorcycling with a high-octane underground Stunt Show at The Plaza, Pulchowk, attracting over 9,000 youth attendees.

Blue Square showrooms: One stop buying junction

Focusing on enhancing customer experience and personalized one-to-one service, Yamaha has been offering Nepalese market YAMAHA BLUE SQUARE SHOWROOMS across the country since 2021 AD. The journey continues with a fifth outlet in Butwal marking a pivotal moment in Yamaha Nepal’s 2025 expansion strategy. 2026 is planned to unfold with few such outlets considering the market response.

Synergy in Motion: The Collective Pulse of Yamaha’s Success

Synergy in Motion: The Collective Pulse of Yamaha’s Success

Authored By:
Samikchhya Gautam
Product Manager - Scooter | MAW Rides Pvt. Ltd

The first half of 2082/83 hasn’t just been another chapter in the Yamaha Nepal story; it has been a defining period of execution and resilience. While our previous milestones were built on the philosophy of “Revitalize,” this half-year has been driven by a new theme: Synergy.

As Helen Keller famously said: “Alone we can do so little; together we can do so much.”

Yamaha Nepal is not just a collection of departments; we are a single, powerful force. Our sales are climbing, our network is expanding, and our heart is revving faster than ever. Success at this scale is never the result of a single breakthrough. Instead, it is the collective impact of every department moving in a synchronized rhythm toward a shared vision of growth, customer satisfaction, and operational strength. From the showroom floors to the back-end financial systems, here is how the Yamaha Division turned collaboration into a historic success story.

The Engine of Growth: Sales and Institutional Penetration

Our Sales Department set a high bar for the year, reclaiming market momentum through sheer discipline. By achieving 103% in lifting and 100% in retail, the team proved that a strategic focus, specifically clearing liquidation models and optimizing inventory health could stabilize the dealer network even amidst manpower challenges.

Complementing this was our Institutional Business unit, which hit 100% of its target. Despite the complexities of government tender pricing, the team achieved a remarkable 26% finance penetration YTD. Through 15 strategic test rides and 12 new tie-ups, Yamaha is successfully expanding its influence into the corporate and institutional sectors, proving that our reliability resonates far beyond the individual rider.

The Heart of the Brand: Marketing, CRM, and Digital Engagement

The Yamaha voice was louder than ever this half-year. Our Marketing initiatives, including the high-decibel Dashain Scheme, Roadies Sponsorship and the Otaku Jatra, created a powerful brand pull.

  • Engagement Milestones: The “Otaku Jatra” engaged over 9,000 people, while the Blue Streaks Ride continued to foster a deep-rooted community for our riders.
  • Digital Reach: The team generated over 31,169 digital leads, signaling a shift toward a more tech-savvy customer base.

This digital momentum was expertly captured by our CRM team. With over 91,832 connected calls and a 10% increase in digital conversion in comparison to last year, Yamaha is no longer just selling bikes and scooters; we are building a data-driven ecosystem where every customer feels heard and valued.

The Backbone of Trust: Service, Spares, Business Development and COCO Operations

A brand is only as good as its promise of longevity. This year, our Service division achieved a milestone that will go down in Yamaha Nepal’s history: in the month of Mangsir, we saw a record inflow of 45,000 units and an ASP offtake of 1.03 crore.

To support this massive volume, the Spares and Operations teams have been working tirelessly behind the scenes:

  • Accessibility: The launch of “Parts on Call” and the operationalization of the Bhairahawa Warehouse have significantly reduced downtime for our riders.
  • Premiumization: We upgraded our presence in Janakpur and Nepalgunj to Blue Square Showrooms and operationalized the ERC at Naxal, ensuring that the Yamaha premium experience is consistent across the country.
  • Network Expansion: Our Business Development team successfully inaugurated three new dealers (Damauli, Butwal, and Gorkha), with seven more in the pipeline to ensure we are always within reach of our customers.

The Framework of Excellence: HR, Training, and Finance

All of these achievements have been sustainable with the right people and the right systems. Our HR department maintained a stable 7.1% attrition rate, ensuring that our institutional knowledge stays within the family during this period of rapid expansion. Meanwhile, the Training team conducted 16 intensive sessions to sharpen the skills of our frontline staff, ensuring that the “Yamaha touch” remains world-class.

On the technical front, the Accounts, Finance, and Logistics teams reached a major milestone by implementing new accounting software i.e. Microsoft Business Central. This shift has revolutionized our process transparency and financial control.

Looking Ahead with Purpose

This half-year has proven that when Sales, Service, Marketing, Business Development and Operations act as a single unit, there is no challenge – be it infrastructure or market volatility. We have built a foundation of integration and discipline that sets the stage for an even more ambitious second half of the year.

Revs Your Heart. Powers Our Progress.

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